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Seb Joseph

Seb Joseph

Marketing on Platforms

Advertisers eye in-game ads as audiences swell in lockdown
Equality and Opportunity

Advertising, mired in racism, has a long road to recovery
Marketing on Platforms

How TikTok is taking lessons from the record industry in building a media business
Marketing on Platforms

From Takeovers to Topview ads, what it costs to advertise on TikTok
The Programmatic Marketer

What changes (and accelerates) in ad tech during a recession
Media

As ad tech settles into its first real recession, the industry grapples with issues old and new
Brands in Culture

Beer brand Desperados shifts to virtual events
Media

Bleacher Report tries live-streamed shows in its app
Brands in Culture

As the lockdown eases, KFC steps up advertising and shifts messaging
The Programmatic Marketer

‘It is not a panacea’: Why log-level data hasn’t lived up to its promise for advertisers
Media

How advertisers are using TikTok during the recession
The Confessions

‘It’s tricky and political’: Confessions of a marketer on getting log-level data from ad tech vendors
Media

With live sports on hold, Adidas turns to video games

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