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Sam Bradley

Sam Bradley

Member Exclusive

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning
Experimental Channels

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Strategizing for the Future

‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitches
Navigating Economic Instability

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
Evolving Agencies

The case for and against… agencies making transparency their selling point
The Programmatic Marketer

Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines
Generative AI

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
Member Exclusive

Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?
Marketing in Sports

Amid sports marketing’s gold rush, some brands are targeting niche fan communities
The Creator Economy

How creator marketing has become key to Mastercard’s culture-hacking strategy
Navigating Economic Instability

Q2 brought calm, but not confidence as CMOs spend with caution
Strategizing for the Future

Danone takes cues from pharma marketing as GLP-1 changes American appetites
Evolving Agencies

Coca-Cola grants vote of confidence to WPP with Open X renewal

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