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Sam Bradley
Sam Bradley
Zero-click Future
Brands set to cut open web display spend 30% in response to AI search
Brand Safety
Media agencies look to AI to reduce inclusion list toil
Content & Commerce
Advertisers react to holiday creep by pushing TV spend earlier
Generative AI
WPP’s Open Pro AI suite already faces competition from Google and Canva
Evolving Agencies
WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose
Generative AI
How agencies, publishers and platforms are actually using AI agents
Generative AI
In Graphic Detail: How AI search is changing brand visibility
Generative AI
The ad industry’s plan to define what counts as AI
Evolving Agencies
Agency new business crunch now permanent, say execs
Generative AI
From hatred to hiring: OpenAI’s advertising change of heart
The Programmatic Marketer
Google’s AdX unit has begun striking deals with media agencies
Member Exclusive
Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Generative AI
Sora 2 copyright calculations highlight new role for agencies as risk whisperers
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