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Sam Bradley
Sam Bradley
Future of Measurement
Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
Generative AI
Ikea lanzó un asistente de inteligencia artificial a principios de año. ¿Ha impulsado realmente las ventas?
Generative AI
Ikea launched an AI assistant earlier this year. Has it actually driven sales?
Business of TV
Cómo podría afectar a los anunciantes la pugna por los derechos de retransmisión de la NBA
Business of TV
How the NBA’s broadcast rights tussle could affect advertisers
Retail Revolution
Expedia’s launching a retail media network. Is it late for departure?
Advertising around Politics
The Rundown: Everything you need to know about conservative activist shareholder proposals
The Creator Economy
Detalles de cómo marcas como Powerade, Reese’s y Old El Paso apuestan por los influencers Olímpicos y Paralímpicos.
The Creator Economy
Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
The Creator Economy
After years of caution, pharma advertisers are embracing influencer marketing
Brands in Culture
PepsiCo quiere seguir siendo un “impulsor de la cultura” y recurre a influencers y activaciones en medio del ‘rebrand’ de la marca
Brands in Culture
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
Brands in Culture
En vísperas de la Eurocopa 2024, las marcas miran más allá de la televisión para estirar presupuestos
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