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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Sam Bradley
Sam Bradley
Brands in Culture
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
Brands in Culture
En vísperas de la Eurocopa 2024, las marcas miran más allá de la televisión para estirar presupuestos
Brands in Culture
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Marketing on Platforms
The case for and against organic social
The Creator Economy
Mientras el draft pone a la WNBA en el centro de atención, la NBA acelera la transición de los basquetbolístas a creadores
The Creator Economy
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
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