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Michael Bürgi

Michael Bürgi

Michael Bürgi

Going Global

GroupM’s global ad forecast stays optimistic, but gets a bit darker for U.S. growth
Member Exclusive

Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs
Business of TV

How a new data-driven TV ad product from Blockgraph aims to harmonize varied data feeds
Generative AI

As AI spreads across the marketing landscape, data’s role will be key to success or danger
Member Exclusive

Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race
Evolving Agencies

Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride
Navigating Economic Instability

Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
Member Exclusive

Media Buying Briefing: Another report calls for changes to the grueling pitch process
Experimental Channels

Screenvision makes its upfront pitch as the more attentive alternative to TV
Beyond Ads

Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
Agency Culture

How Worldwide Partners Inc. chooses (or passes on) agencies to join its network
Member Exclusive

Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace
Future of Measurement

Why identity, as a valuable marketing tool, is at a turning point, per new report

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