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Michael Bürgi

Michael Bürgi

Michael Bürgi

Business of TV

New sports streaming service will upset the balance of power in TV, media buyers say
Brand Safety

Never heard of Adfidence? You might soon if you have brand safety concerns
Member Exclusive

Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI
Member Exclusive

Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands
Generative AI

CourtAvenue’s new generative AI platform, Genjo, set to launch with Kia, e-commerce clients
Experimental Channels

Screenvision study with Magna pushes hard on cinema’s ability to deliver attention
Member Exclusive

Media Buying Briefing: Exploring the many ways creative and media are coming back together
Member Exclusive

Media Buying Briefing: Agency news and takeaways from CES 2024
The Programmatic Marketer

Omnicom Media Group maps its own path to avoid the potholes of programmatic
The 2024 Notebook

As retail media grows, more agencies are implementing their own ways to guide clients
Looking Back/Ahead to 2024

Alternative media tries to grab the spotlight, but the economy has other plans
Looking Back/Ahead to 2024

Holding companies vs. independent agencies: who beat who in 2023?
Member Exclusive

Media Buying Briefing: Here are five media agency trends to watch in 2024

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