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Max Willens

Max Willens

Life Beyond the Cookie

‘We’re out there hitting the pavement’: Ad management firms scoop up sites ahead of cookie changes
Content & Commerce

‘It was immediate’: The New York Post has started personalizing its commerce content recommendations
Life Beyond the Cookie

Vendors jostle for position ahead of coming contextual pivot
The Programmatic Publisher

Publisher ad alliances get a new look as cookie changes loom
Subscriptions

Four years into a subscription strategy, Medium still doesn’t spend money to acquire subscribers
WTF Series

WTF is NewsPassID?
Life Beyond the Cookie

Penske Media eyes data studio as way to drive more portfolio-wide selling
Member Exclusive

Digiday Research: Brands are more worried about the coming cookie changes than agencies
Life Beyond the Cookie

‘They’re solving a problem’: The Washington Post readies its Zeus platform for the buy side
Publishing in the Platform Era

‘I’m really looking for signs’: Facebook News grows as referral source for publishers
Publishing in the Platform Era

Cheat sheet: Facebook brings news back to platform in Australia – who it includes and under what terms – remains murky
WTF Series

WTF is trust.txt?
The Programmatic Publisher

After 18 months in the oven, Forbes’s first party data play hits the market

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