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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Max Willens
Max Willens
Future of TV
Insider is moving into OTT with Insider TV
Beyond Ads
How Meredith plans to wring more dollars out of Time Inc. titles
Member Exclusive
Remembering The New York Times’ ‘Snow Fall’
Publishing in the Platform Era
How Viacom uses artificial intelligence to predict the success of its social campaigns
Publishing in the Platform Era
Subscription publishers (still) have platform problems
The Confessions
‘Low-hanging fruit’: Confessions of journalists covering celebrity deaths
Subscriptions
Tuned out: Publishers aren’t ready for a Spotify for news yet
Publishing in the Platform Era
BuzzFeed’s cutting in business and internationally in reorgs
Media
How The Atlantic redesigned its article pages to emphasize loyalty
Modern Newsroom
One year in, The New York Times Reader Center has 22 people
Audio Anywhere
Podcasting keeps inching toward measurement standard, but is reluctant to deal with the short-term pain
Modern Newsroom
How publishers get their employees to come up with new product ideas
Audio Anywhere
‘A pain in the ass for users’: Subscription publishers wrestle with delivering exclusive audio
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