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Mark Weiss

Mark Weiss

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Digiday Research: Publishers lag in understanding header bidding
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Digiday Research poll: Facebook’s algorithm change isn’t all bad for publishers
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Digiday Research: Media buyers question quality of addressable TV targeting
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Digiday Research: Only 16 percent of brands say brand safety is a major concern
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Digiday Research: Advertisers are divided over branded content efficacy
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Digiday Research: 78 percent of brands will grow Facebook ad spending
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Digiday Research: 76 percent of brands are avoiding Trump
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Digiday Research: Brand marketers see more potential in AI than other technologies
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Digiday Research: Digital publishers flock to OTT
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Digiday Research: Publishers warm to GDPR benefits
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Digiday Research: 72 percent of publishers have adopted server-to-server bidding
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Digiday Research: Agencies are struggling with demands for content
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Digiday Research: 64 percent of publishers are unaware if they’re on a brand’s blacklist

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