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Lucinda Southern

Lucinda Southern

Lucinda Southern

  • The Programmatic Publisher

    Sports publisher GiveMeSport is growing revenue by cutting ads

  • Beyond Ads

    Beef jerky and sofas: Why Hearst is expanding product licensing

  • Content & Commerce

    How Car Throttle has grown e-commerce to 40 percent of its revenue

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    How The Times of London is using Facebook groups to drive subscriptions

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    Time Out plans to use Google Assistant to grow its e-commerce business

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    ‘You have to love the complexities’: Publishers confront challenges in growing events

  • Audio Anywhere

    Radio broadcaster Global is using news publishers’ data to target audio ads

  • Publishing in the Platform Era

    With 1 million users, DriveTribe courts advertisers

  • Future of TV

    The UK’s changing video ad landscape, in 4 charts

  • Beyond Ads

    Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’

  • Media

    Dazed’s redesign cut out ads — and people are staying a lot longer

  • Audio Anywhere

    How MTV, The Telegraph and Evening Standard are using Amazon Echo Show

  • Beyond Ads

    The pivot to paid heralds the rise of the chief customer officer at publishers

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