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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Lucinda Southern
Lucinda Southern
The Programmatic Publisher
Sports publisher GiveMeSport is growing revenue by cutting ads
Beyond Ads
Beef jerky and sofas: Why Hearst is expanding product licensing
Content & Commerce
How Car Throttle has grown e-commerce to 40 percent of its revenue
Subscriptions
How The Times of London is using Facebook groups to drive subscriptions
Audio Anywhere
Time Out plans to use Google Assistant to grow its e-commerce business
Beyond Ads
‘You have to love the complexities’: Publishers confront challenges in growing events
Audio Anywhere
Radio broadcaster Global is using news publishers’ data to target audio ads
Publishing in the Platform Era
With 1 million users, DriveTribe courts advertisers
Future of TV
The UK’s changing video ad landscape, in 4 charts
Beyond Ads
Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’
Media
Dazed’s redesign cut out ads — and people are staying a lot longer
Audio Anywhere
How MTV, The Telegraph and Evening Standard are using Amazon Echo Show
Beyond Ads
The pivot to paid heralds the rise of the chief customer officer at publishers
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