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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Lara O'Reilly
Senior Correspondent
Lara O'Reilly
Senior Correspondent
WTF Series
WTF is Chrome’s SameSite cookie update?
Brands in Culture
The media industry’s 2020 resolutions
The Programmatic Publisher
Rubicon and Telaria merge to create ‘The Trade Desk of the sell-side’
The Programmatic Marketer
Eyeview becomes the latest ad tech casualty
The Programmatic Marketer
Ad fraud moves to streaming video platforms
The Programmatic Marketer
Topshop reassess its heavy emphasis on performance ads
The Programmatic Marketer
Mobile ad tech firm Ogury raises $50m
Future of TV
Amazon’s Premier League livestreams will carry fewer commercials — at higher prices
Future of TV
Starz wants its streaming app to be the ‘edgy’ international companion to Netflix
The Programmatic Marketer
Firefox browser will block the IAB’s DigiTrust universal ID
Publishing in the Platform Era
YouTube’s opening up ads for ‘edgy’ videos signals shift in brand-safety sentiment
Brands in Culture
How Wix uses ‘time to return on investment’ to guide its marketing
Data Regulation
UK’s data regulator again warns ad tech over GDPR compliance
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