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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Marketing on Platforms
Unilever-owned Schmidt’s Naturals is using AI to handle customer service
Marketing
Hertz-Accenture lawsuit highlights billing issues inside agencies
The Confessions
‘Women lose out generally’: Confessions of a male creative on the post-#MeToo agency world
Marketing on Platforms
GroupM’s Susan Schiekofer on brand safety: ‘It’s not a 100% sure thing’
Marketing
‘A maturing platform’: Why Amazon’s ad revenue is growing slower
The Programmatic Marketer
‘They’ve started to render DMPs useless’: Omnicom Media Group CEO Scott Hagedorn’s state of programmatic advertising
Marketing on Platforms
‘Moving away from the vouchers’: Daily deals site Groupon wants to become a marketplace
Marketing on Platforms
Stoli is now spending up to 80% of its social ad budget on Instagram
Brands in Culture
Zenpup is using (human) influencers as it tries to break into the CBD market for pets
The Confessions
Confessions of an agency diversity exec: ‘The needle hasn’t moved’
Retail Revolution
Procter & Gamble is looking to add more direct-to-consumer brands to its roster
Marketing on Platforms
‘Opportunity as a first-mover’: Mountain Dew is spending 40% of its marketing dollars targeting gamers
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