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Case Study: How Dentsu is pushing advertisers to embrace brand integrity
Digiday @ Advertising Week
‘It really comes down to reach and frequency’: TV execs sound off at Advertising Week on audience fragmentation
Agency Culture
‘Now that I’m a mom, things need to change’: What a PR firm is doing to prevent burnout for working moms
Agency Culture
How a new agency is curbing employee burnout with leadership transparency
The Creator Economy
‘Influencers don’t necessarily feel scared’: How a cannabis brand is using influencers to reach shoppers on social media
Marketing
‘A better way to go than some digital’: Why a regional real estate brand is spending more in OOH advertising
Marketing on Platforms
‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy
Equality and Opportunity
‘We need to have people sitting at the table’: Black marketing firm founder Danielle Reid talks the future of DE&I in marketing
Experimental Channels
Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race
Marketing
‘A return to the basics’: Why a subscription box DTC brand is leveraging TV advertising for the first time
Equality and Opportunity
‘The dollars are not where they need to be’: A minority, woman-owned media company isn’t begging for ad support, but still sees room for change
Marketing
‘I’m ambitious for us’: How Peloton CMO Dara Treseder made community her selling point
Retail Revolution
‘We’re all figuring out what our new reality is’: How DTC underwear brand Thinx is diversifying its media mix with more OOH
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