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Kimeko McCoy

Kimeko McCoy

The Confessions

‘I was actually relieved to get fired’: Confessions of a burned out brand salesperson
Future of Work

‘The liberation of the workplace’: Industry experts sound off on 2022, the year of the ‘Shecovery’
Future of Work

‘Going above and beyond usual benefit norms’: Companies are starting to give employees time off for pregnancy loss
Marketing on Platforms

‘TikTok is changing small brands’ lives’: How a startup drink brand is using the social platform, after going viral on it
Strategizing for the Future

‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies
Marketing

‘Starting to think more in a brand building way’: How DTC brand Adore Me is diversifying its media mix
Evolving Agencies

‘That weight is very heavy’: Minority-owned agencies grapple with spike in work as the industry makes good on DE&I promises
Marketing on Platforms

‘We want to be in the places where they’re going to be’: How Shutterfly is reintroducing itself to younger shoppers
Agency Culture

How a Black, female-founded agency is creating space for more than straight, white men
Content & Commerce

‘We looked to digital’: How a regional grocery chain is using Facebook live shopping to get in front of more online shoppers
Marketing

Predictions versus realities: Digiday takes a look back at 2021
Marketing on Platforms

‘A future-proofed way to reach people’: Why Hydrow rowing company is rethinking its media mix with OOH and video
Agency Culture

‘This is our time to dance’: How agencies are celebrating the holidays in a new wave of the pandemic

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