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Kimeko McCoy

Kimeko McCoy

Marketing

DTC reproductive brand ups video ad investment to get in front of more eyeballs
Business of TV

How a DTC shoe brand is spending more on ads across the small screen to become less reliant on Facebook
Experimental Channels

Could BeReal be the first successful social media channel to grow without ad support?
The Confessions

‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape
Agency Culture

‘A big battery in my back’: Why Junae Brown calls herself the Beyoncé of marketing
Marketing on Platforms

Canon vuelve a la publicidad en televisión después de casi una década
Marketing

Canon returns to TV advertising after nearly a decade
Marketing on Platforms

La mujer que hace que TikTok funcione para las agencias creativas
Marketing on Platforms

The woman behind making TikTok tick for creative agencies
Member Exclusive

Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings
Marketing on Platforms

Las capacidades de respuesta directa de TikTok aun no resuenan entre los expertos en marketing de resultados
Experimental Channels

Shake Shack se impulsa con BeReal para ser auténtico y atender a su creciente base de usuarios
Marketing on Platforms

TikTok’s direct response capabilities don’t resonate with performance marketers — yet

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