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Kimeko McCoy

Kimeko McCoy

The Commerce Media Era

‘Black Twitter was the cookout’: Marketers hope to find new communities of color on Twitter alternatives
Brands in Culture

How cannabis culture is becoming a bigger part of Jack in the Box’s marketing strategy
Member Exclusive

Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’
Experimental Channels

Cómo un importante número de franquicias de KFC refuerzan su estrategia de marketing con SMS
Experimental Channels

How a major KFC franchisee is bolstering its marketing strategy with SMS
Marketing on Platforms

Por qué Google dice que su Performance Max basado en IA no es una solución similar a una ‘caja negra’
Marketing on Platforms

Why Google says its AI-powered Performance Max isn’t another black box solution
Marketing on Platforms

The fate of Black Twitter remains unclear after Elon Musk’s platform takeover
The Creator Economy

Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget
Future of Measurement

Why advertisers are still waiting on the CTV promised land
Marketing on Platforms

Why DOOH is a big draw for startups and direct response marketers
Audio Anywhere

With podcast advertising maturing, more mainstream brands want in on growth
Marketing on Platforms

Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options

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