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Kayleigh Barber

Kayleigh Barber

Media

How The Atlantic is moving its biggest festival online
Member Exclusive

How Overtime is building sports media for Gen Z
The New Normal

‘The most influential people aren’t on social’: Why amplification is not key to Team Epiphany’s influencer strategy
Subscriptions

‘It’s an undervalued growth channel’: Publishers, eager for subs, increasingly see high value in newsletter referral programs
Member Exclusive

‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns
Content & Commerce

Sex toy sales are up and publishers are seeing an opportunity to grasp
Beyond Ads

Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade
The New Normal

‘Virtual events can be more valuable’: How VentureBeat kept sponsorship revenue on par with in-person events
Beyond Ads

It’s reach or niche for media buyers considering placing client dollars with publishers’ video studios
Member Exclusive

Bright spot: Meredith sees programmatic ad prices rebound to higher than pre-coronavirus levels
Equality and Opportunity

At tech publisher Digital Trends, staffers see a ‘white bro culture’
Future of Work

How news publishers are combating burnout with extra days off and mental health support
Member Exclusive

How Crocs is keeping its marketing strategy active on social

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