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Kayleigh Barber

Kayleigh Barber

Publishing in the Platform Era

Why Overtime is banking on third-party metrics to grow its roster of advertisers
Publishing in the Platform Era

How 100-year-old Architectural Digest is becoming a brand for a younger and more diverse audience
Marketing on Platforms

Why Gallery Media is writing songs for brands on TikTok and Instagram
Member Exclusive

Digiday Guide: Everything you need to know about Gen Z’s media consumption habits
Publishing in the Platform Era

How GNI Startups Boot Camp is giving journalists the tools for media entrepreneurialism
Content & Commerce

How Complexland 2.0’s gamefied virtual shopping festival increased sponsorship revenue by 60%
Publishing in the Platform Era

How the Betches founders turned a blog into a multi-platform media company for young audiences
Content & Commerce

Why legacy publishers are focusing on growing their offerings for kids
Beyond Ads

Thrillist’s new LGBTQ+ travel channel aims to extend Pride Month ad budgets throughout the year
Beyond Ads

Insider’s SAGA platform pulls more ad revenue this year than ’20, enabling business-side hiring spree
Content & Commerce

NTWRK is taking NFTs into the livestream shopping model
Marketing on Platforms

With a unique insight into e-commerce behavior, Klarna’s marketing strategy focuses in on being a part of the cultural conversation
Publishing in the Platform Era

Meredith to use the sale of its local media group to grow national publications into multi-platform brands

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