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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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La creadora de contenidos Sarah Palmyra afirma que los influencers quieren más opciones de afiliación en los vídeos verticales de formato corto
Strategizing for the Future
Why media buyers are asking more questions about the sustainability impact of their ad campaigns
Digiday Podcast: Creators
Content creator Sarah Palmyra says influencers want more affiliate options on short-form vertical video
Navigating Economic Instability
Gannett’s Q1 earnings report boasts optimism, despite ad declines and stagnant subscriptions
Member Exclusive
Media Briefing: Ad spending is slowing, but it’s a return to ‘normal’
Beyond Ads
Why BuzzFeed News couldn’t replicate HuffPost’s business model
Member Exclusive
Media Briefing: Some publishers say payment terms are up to half a year, causing cash flow issues
Navigating Economic Instability
How the social traffic that gave life to BuzzFeed News ultimately led to its demise
Member Exclusive
Media Briefing: Publishers test new tactics for keeping ad dollars in-quarter
The Programmatic Publisher
‘We have too much volume’: The open programmatic market may be down, but it’s definitely not out
Digiday Podcast: Creators
Why creator Kat Stickler isn’t worried about a possible TikTok ban
The Confessions
‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold ads
Member Exclusive
Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1
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