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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Julian Cannon
Julian Cannon
Marketing on Platforms
Experts weigh in on the challenges of marketing TV shows in the crowded streaming space
Marketing on Platforms
Booking.com looks to stand out with Smiley brand as consumers return to travel
Marketing on Platforms
Covid or allergies? Zyrtec wants to capture attention on the question with its first ad campaign in a decade
Marketing on Platforms
Why KFC worked with Google to create a marketing strategy for its app
Equality and Opportunity
‘Massive need’: Inside a new venture to attract ad dollars to diverse-owned media companies
Brands in Culture
SKYY Vodka, Universal aim to connect with new generation of drinkers
Brands in Culture
Lipton is looking to be ‘relevant for millennials and Gen Z’ with experiential, digital ads as well as partnership with T-Pain
Retail Revolution
Instacart emphasizes subscription beyond grocery with Instacart+ marketing push
Marketing on Platforms
How LGBTQ+ owned skincare company Beekman 1802 is using Google ads to promote products
The Confessions
‘Army of one’: Confessions of a former social media manager on the role’s biggest challenges
Brands in Culture
‘Hits the sweet spot of our millennial target’: Why the Almond Board of California is partnering with Marvel Studios
Beyond Ads
Why home insurance provider Hippo wants to connect with customers emotionally with its new campaign
Beyond Ads
Why gut health soda brand Poppi aims to ‘saturate’ New York City with OOH ads as it targets Gen Z, millennials
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