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Ilyse Liffreing

Ilyse Liffreing

Marketing on Platforms

Chick-fil-A is seeing conversions increase after changing its in-app payment design
Marketing

Why selling higher-end brands gives Walmart a fighting chance against Amazon
Marketing on Platforms

From biometrics to AI: How Lufthansa is using tech to ease the pain of flying
Marketing

Godiva expands its e-commerce push beyond Amazon and department stores
Brands in Culture

Coke and Adobe crowdsource design ideas for the 2020 Olympics
The Confessions

Confessions of an Amazon Spark influencer: ‘There’s really no return on investment’
Marketing on Platforms

How Allbirds uses Instagram as a focus group
Marketing on Platforms

Hyatt CMO: Automation has a dark side
Future of TV

Carnival gets deeper into digital entertainment with new streaming channel
Experimental Channels

How brands are using Apple’s new AR capabilities
Agency Culture

This agency created a voice assistant inspired by a Swedish grandmother
Marketing on Platforms

‘A whole new world’: Coke has a sponsorship deal with a virtual soccer star in ‘FIFA 18’
Marketing on Platforms

Hilton gets 20 percent of bookings through its mobile app

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