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Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Brands in Culture

‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands
The Creator Economy

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
Retail Revolution

How one Midwestern department stores sees itself as a ‘hidden gem’ for ‘Instagram brands’
Brands in Culture

Inside Heineken’s limited-edition NA beer campaign at the US Open
Navigating Economic Instability

At Carbone Fine Food, tariffs are putting pressure on its ‘most important ingredient’
Marketing in Sports

Brands get in on NBA Finals buzz as fan excitement ramps up
Retail Revolution

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer
Content & Commerce

How startup brands prep their supply chains for launches in Target and Walmart
Generative AI

Brands are seeing an influx of traffic from ChatGPT and Google Gemini
Modern Retail

Cómo luce el futuro de la venta minorista de bebidas no alcohólicas tras la quiebra de Boisson
Modern Retail

Las marcas se preparan para la temporada de festivales con activaciones en Coachella y Stagecoach
Modern Retail

Los medicamentos para adelgazar como Ozempic impulsan las plataformas de telemedicina DTC
Modern Retail

Por qué Publix se convirtió en un minorista de ensueño para las startups de alimentos

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