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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Deanna Ting
Deanna Ting
Marketing on Platforms
For TikTok, big expectations await in 2020
Experimental Channels
An AR version of Andrew Yang will explain universal basic income
Member Exclusive
The Rundown: How Pinterest is the Disney World of platforms
Marketing on Platforms
Advertisers applaud Facebook’s publisher whitelists
Marketing on Platforms
Snapchat AR creators to marketers: ‘Keep it simple’
Marketing on Platforms
Ad buyers to TikTok: Make it easier to buy ads
Publishing in the Platform Era
Facebook promises to make Watch a repeat video destination
Publishing in the Platform Era
‘People still buy food content’: What food media is doing right in finding sustainable models
Marketing on Platforms
Google Maps is becoming a location-ad juggernaut
Future of TV
Barron’s Group and Nasdaq have teamed up to launch a new weekly show
Audio Anywhere
After an early rush to Amazon Alexa, publishers are less enthusiastic
Publishing in the Platform Era
The Wall Street Journal takes aim at social media ‘noise’ in new ad campaign
The Confessions
‘It’s very transactional’: Confessions of a marketer on working with influencers
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