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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Deanna Ting
Deanna Ting
Marketing on Platforms
What’s trending: Experts decode Gen Z
Marketing on Platforms
As Instagram tests IGTV ads, it will need to get influencers on board
Marketing on Platforms
Diageo links with Ntwrk for livestreamed whisky decanter drop
Marketing on Platforms
Expect to see a lot of TikTok during the Super Bowl
Media
Snapchat launches Bitmoji TV without ads
Marketing on Platforms
Advertisers are using lifelike avatars to drum up brand awareness
Publishing in the Platform Era
‘You’re able to grow audiences much faster’: For some creators, Facebook Watch beats YouTube
Marketing on Platforms
Direct-response advertisers report some early success with Snapchat’s dynamic ads
Future of Work
Robot attack: Why journalism professor Nicholas Diakopoulos doesn’t fear the automation of newsrooms
Publishing in the Platform Era
TikTok courts publishers with a dedicated team and content ideas
Member Exclusive
The Rundown: Video metrics will never be totally reliable
Marketing on Platforms
Flipboard woos Facebook-weary publishers with a new branded content program
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The rise of the digital nomad: What it’s like to work remotely while traveling the world
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