Digiday Programmatic Marketing Summit LIVE 
Interview | 0:22:49 
05/17/2021 
Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate out of this pandemic, brands have had to steer a course that encompasses these challenges on top of digital’s quickly shifting landscape. When brands need to turn back to agency partners, is this the end of in-housing? In this session hear from James Bourner, vp, media & partnerships at Jellyfish, and how his brand relationships have changed.
Changes in user identity online do not need to negatively affect your digital campaigns. Panel-based solutions enable advertisers to engage with their customers and optimize campaign tactics based on [...]
The unfortunate events of the past 12 months have catapulted DEI conversations to the forefront within organizations. While the conversations are great, we still have a long way to go in terms of [...]
We must prepare for the cookieless future! If you’re faced with this mandate and are scrambling on what to do, you’re not alone. Join ENGINE Media Exchange (EMX) as we unveil results from a [...]
IAB recently issued an industry-wide wake-up call for the digital marketing sector to roll-up its sleeves and prepare for the loss of ad tracking, targeting, and potential revenue as third-party [...]
Redbox’s more than 40,000 Kiosks make it one of the most visible entertainment brands in the nation, with more retail locations than Starbucks and McDonald’s combined. As consumers change [...]
Identity disruption is upon us and advertisers are in the thick of it, looking for future-proofed addressability solutions from their agencies and tech providers. What truly viable and scalable [...]
Hospitality, leisure, entertainment, manufacturing and transportation are among the industries hardest hit by the pandemic. As vaccinations go up across the country, life is slowly bearing some [...]
One solution won’t be enough to fill the gap that ATT (App Tracking Transparency on iOS) and the demise of the third-party cookies are leaving in their wake. Not only will you need an [...]
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation [...]
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding. In the EU, the stringent GDPR [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]