What Happened to In-Housing?
Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate out of this pandemic, brands have had to steer a [...]
Programmatic Leading the Path to Recovery
-
Digiday Programmatic Marketing Summit LIVE -
Interview | 0:19:15 -
05/19/2021
Speakers
Justin Scarborough
|
Programmatic Director, PMG
Hospitality, leisure, entertainment, manufacturing and transportation are among the industries hardest hit by the pandemic. As vaccinations go up across the country, life is slowly bearing some semblance of normal, and consumer spending is projected to be robust through the rest of 2021, and beyond. In this session, Justin Scarborough, programmatic director at PMG will cover how marketers could leverage programmatic to accelerate their respective recoveries, and the strategies they can employ to stand out amidst heavy competition in the ad marketplace.
More from this event
-
-
The Secret to Uplifting Paid Media Performance? Programmatic.
Changes in user identity online do not need to negatively affect your digital campaigns. Panel-based solutions enable advertisers to engage with their customers and optimize campaign tactics based on [...]
-
The Minority Report Podcast LIVE: The State of DEI in Advertising & Marketing
The unfortunate events of the past 12 months have catapulted DEI conversations to the forefront within organizations. While the conversations are great, we still have a long way to go in terms of [...]
-
The Cookieless Conundrum: What We Know and What We Need to Do
We must prepare for the cookieless future! If you’re faced with this mandate and are scrambling on what to do, you’re not alone. Join ENGINE Media Exchange (EMX) as we unveil results from a [...]
-
State of Data: How prepared is the Industry for the Loss of Third-Party Cookies and Other Identifiers?
IAB recently issued an industry-wide wake-up call for the digital marketing sector to roll-up its sleeves and prepare for the loss of ad tracking, targeting, and potential revenue as third-party [...]
-
Redbox’s Retail Powerhouse Offers Mass Multi-Touch Marketing
Redbox’s more than 40,000 Kiosks make it one of the most visible entertainment brands in the nation, with more retail locations than Starbucks and McDonald’s combined. As consumers change [...]
-
Real Talk and Real Solutions to the Addressability Challenge
Identity disruption is upon us and advertisers are in the thick of it, looking for future-proofed addressability solutions from their agencies and tech providers. What truly viable and scalable [...]
-
Predictive Solutions: Go Beyond Identity
One solution won’t be enough to fill the gap that ATT (App Tracking Transparency on iOS) and the demise of the third-party cookies are leaving in their wake. Not only will you need an [...]
Latest event video
-
The Future of TV Episode 3: The connected TV outlook
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
-
The Future of TV Episode 2: Inside streaming’s identity picture
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
-
The Future of TV Episode 1: The state of the streaming ad market
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation [...]
-
Digiday+ Holiday Marketing and Commerce Strategies
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
-
Programmatic for sellers: Unit 2 – Understanding the world of programmatic deals
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
-
Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
-
Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]
-
Programmatic for sellers: Unit 4 – The impacts of data privacy regulation
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding. In the EU, the stringent GDPR [...]
-
The State of AI in Publishing: Common Questions about AI
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]