What Happened to In-Housing?
Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate out of this pandemic, brands have had to steer a [...]
Identity disruption is upon us and advertisers are in the thick of it, looking for future-proofed addressability solutions from their agencies and tech providers. What truly viable and scalable replacements for the third-party cookie are already showing promise? What strategies can help brands find new, privacy-friendly opportunities for meaningful consumer engagement? What are the roles that publishers, agencies, data and tech partners should be playing to navigate the new identity landscape? In this session you’ll hear from Stacy Chan, head of US digital parketplaces at PHD and Michael Allen, rvp, advertiser solutions at PubMatic, who will discuss compelling strategies and concrete paths forward to help advertisers prepare to thrive in the addressable future. Get ready to hear real insights and real-world case examples to inform your strategy in 2021 and beyond.
Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate out of this pandemic, brands have had to steer a [...]
Changes in user identity online do not need to negatively affect your digital campaigns. Panel-based solutions enable advertisers to engage with their customers and optimize campaign tactics based on [...]
The unfortunate events of the past 12 months have catapulted DEI conversations to the forefront within organizations. While the conversations are great, we still have a long way to go in terms of [...]
We must prepare for the cookieless future! If you’re faced with this mandate and are scrambling on what to do, you’re not alone. Join ENGINE Media Exchange (EMX) as we unveil results from a [...]
IAB recently issued an industry-wide wake-up call for the digital marketing sector to roll-up its sleeves and prepare for the loss of ad tracking, targeting, and potential revenue as third-party [...]
Redbox’s more than 40,000 Kiosks make it one of the most visible entertainment brands in the nation, with more retail locations than Starbucks and McDonald’s combined. As consumers change [...]
Hospitality, leisure, entertainment, manufacturing and transportation are among the industries hardest hit by the pandemic. As vaccinations go up across the country, life is slowly bearing some [...]
One solution won’t be enough to fill the gap that ATT (App Tracking Transparency on iOS) and the demise of the third-party cookies are leaving in their wake. Not only will you need an [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]
Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement [...]
The promise of programmatic buying is to streamline the ad sales process. And that proves out — to a point. But when it comes to buying ads on streaming services — and especially when adding [...]
It’s hard to talk about the social video space without focusing on the short-form vertical video format. And it’s hard to focus on the short-form vertical video format without an eye to the [...]