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Eliminating Bias in Programmatic
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Digiday Programmatic Marketing Summit LIVE -
Presentation | 0:20:43 -
05/19/2021
Speakers
Jennifer Garcia
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Multicultural Data & Science Lead, Publicis Media Cultural Quotient
While our industry has placed greater emphasis around investing in and supporting minority-owned, operated and targeted media companies, our advertising ecosystem is in need of a sustainable infrastructure chain – one that removes legacy barriers to equitable financial opportunity and fair representation of underserved and ethnically diverse suppliers. Brands who have the right tools, information, partners and technology to understand how best to align marketer values with the audiences they need to serve will win. In this session, hear from Jennifer Garcia, multicultural data and science lead at Publicis Media Cultural Quotient explore implicit bias that lives within the programmatic ecosystem and provide some best practices to ensure all stakeholders are accountable to ensuring the right media vendors are considered and not eliminated.
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