What to Expect in This Year’s Upfront Cycle
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
How Much Has Advanced TV Advertising Actually Advanced?
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Digiday Business of TV Forum LIVE -
Interview | 0:19:46 -
05/20/2021
Speakers
Samantha Rose
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SVP Advanced TV & Video Solutions, Horizon Media
The TV landscape has been undergoing a seismic shift away from traditional age-and-gender-based buying to the type of audience-based buying that is a default in digital. Although this shift has been going on for years, it still feels very much in process. In this session, hear from Samantha Rose, svp of advanced tv & video solutions at Horizon Media speak to what progress has been made, to what ends, what work still needs to be done and what roadblocks need to be overcome.
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