What to Expect in This Year’s Upfront Cycle
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
Targeting with Transparency in CTV
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Digiday Business of TV Forum LIVE -
Panel | 0:16:45 -
05/21/2021
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So Many Streaming Options
Consumers are watching FAST content like never before—and signs don’t point to viewer adoption slowing. In this session, you’ll hear from Samsung TV Plus’ Stefanie Zuroff on what FAST content [...]
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Smarter Ads on the Dumb Box
Digital advertising’s data-driven, audience-based approach is overtaking TV and streaming. In this session, hear from Dick Wechsler, CEO of Lockard & Wechsler Direct as he speaks to how [...]
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Primed for Growth: The New Premium CTV Tier
With the OTT and CTV market and viewership skyrocketing, where can buyers find new opportunities to engage consumers at scale in high-value environments? What are the strategies to employ to get more [...]
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Lessons from the IAB 2021 NewFronts
Video and streaming have become ubiquitous and continue to grow at an unprecedented pace. On the heels of the IAB’s 2021 NewFronts, bringing together more than ten thousand brands and agency buyers [...]
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Is the Ad-Supported Streaming Market Overcrowded?
As TV networks have stood up standalone ad-supported streamers, connected TV platforms and smart TV makers step up their own ad sales efforts and other publishers and streaming platforms move into [...]
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Identity in CTV
With cookies no longer a reliable way to target CTV audiences at scale, advertisers must look at other avenues to efficiently connect with their customers. PMG brand media supervisor Nadia Pesina [...]
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How TV Advertising Has Changed Because of 2020
A year ago, TV and streaming ad buyers and sellers were wondering how the pandemic and its impacts would reshape the market. A year later, David Sederbaum, evp and U.S. head of video investment at [...]
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The State of AI in Publishing: Generative AI application in ChatGPT
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The Future of TV Episode 5: TV advertising’s measurement overhaul
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The Future of TV Episode 4: Advancing TV
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The Future of TV Episode 3: Spotlight on social video
It’s hard to talk about the social video space without focusing on the short-form vertical video format. And it’s hard to focus on the short-form vertical video format without an eye to the [...]