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Publishers need direct payments from their audience to complement the difficult ad business.
Subscriptions
How Swiss news publisher NZZ uses newsletters to increase paid subscriptions
April 9, 2019
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Video: Washington Post CMO Miki King on how to organize marketing teams
April 9, 2019
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Video: McClatchy’s Grant Belaire on selling subscription ‘side products’
April 8, 2019
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‘The opportunity is well beyond 1m’: The Financial Times CEO John Ridding on growing subscribers
April 4, 2019
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The Guardian aims for 2m paying members in three years
April 3, 2019
Content & Commerce
Trusted Media Brands has a 4-person team developing new consumer products
April 3, 2019
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New York Magazine Jason Sylva on how to launch a paywall
April 3, 2019
Modern Newsroom
‘Long-term planning’: The Financial Times now has 1m paying readers
April 1, 2019
Publishing in the Platform Era
‘Social used to be 30 percent. Now it’s 10’: Candid thoughts of publishers
March 29, 2019
Publishing in the Platform Era
‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior
March 27, 2019
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‘Company man’: Apple’s Peter Stern is the no-nonsense former cable TV exec leading Apple’s subscription services
March 26, 2019
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‘Bundles always dilute the brand’: Publishers grapple with Apple’s new subscription service
March 25, 2019
Member Exclusive
Consumer lifestyle publishers are trying their hands at B2B publishing
March 21, 2019
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