Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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How Equinox uses its mobile app to collect customer data
September 19, 2017 • 3 min read -
EHarmony has eyes for direct response on social
September 18, 2017 • 3 min read -
Small brands are finding it harder to get verified on Instagram
September 18, 2017 • 6 min read -
Snap is looking for a head of brand integration for Snapchat Shows
September 15, 2017 • 4 min read -
Media buyers applaud Canvas ads in Instagram Stories, but say there are limitations
September 14, 2017 • 3 min read -
How Wonderful Pistachios’ new football-focused campaign is evolving the brand’s social strategy
September 12, 2017 • 2 min read -
Now millennials are killing diamonds, so the industry is Instagramming
September 12, 2017 • 3 min read -
Crunch Fitness is banking on the vanity of its members to generate real-time marketing
September 11, 2017 • 2 min read -
How Equinox, Coca-Cola, American Express and Marcus use data for storytelling
September 8, 2017 • 3 min read -
Pitch deck: How Amazon is selling ad buyers on its growing advertising business
September 5, 2017 • 2 min read -
Musical.ly has lots of users, not much ad traction
September 5, 2017 • 5 min read