Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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How people spend time on social platforms globally, in 5 charts
August 11, 2017 • 3 min read -
‘It’s working for us’: L’Oreal UK’s digital boss on why it’s spending more on digital
August 9, 2017 • 4 min read -
Heineken prioritizes mass reach over hypertargeting on Google and Facebook
August 8, 2017 • 3 min read -
‘We are not that dusty aisle’: Boxed uses social media to elevate grocery shopping
August 7, 2017 • 2 min read -
Rimmel London uses Facebook’s Camera Effects to grow the audience for its AR ‘try-on’ concept
August 4, 2017 • 2 min read -
Orajel wants to educate young parents about oral hygiene
August 2, 2017 • 3 min read -
How wannabe Instagram influencers use bots to appear popular
August 1, 2017 • 4 min read -
Podghazi: Instagram influencers use comment collusion to game the algorithm
July 26, 2017 • 5 min read -
Nestle Japan CMO Masafumi Ishibashi on brands as publishers
July 25, 2017 • 2 min read -
Marketers find a new video platform: Amazon Echo Show
July 24, 2017 • 4 min read