Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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How Grubhub uses Snapchat to target hungry college students
November 6, 2017 • 2 min read -
Chick-fil-A is seeing conversions increase after changing its in-app payment design
November 1, 2017 • 2 min read -
Red Lobster bets on a mobile app to get people out to eat
October 31, 2017 • 2 min read -
From biometrics to AI: How Lufthansa is using tech to ease the pain of flying
October 27, 2017 • 3 min read -
Unresponsive reps, mysterious data: Agencies’ biggest gripes about Facebook
October 26, 2017 • 4 min read -
Creative agencies are now offering media planning and buying services
October 24, 2017 • 3 min read -
Why political ads on Facebook will still slip by human reviewers
October 24, 2017 • 5 min read -
Microsoft’s mixed-reality tech is finally gaining traction with brands
October 20, 2017 • 4 min read -
Audience-based planning is the next battleground for media agencies
October 12, 2017 • 3 min read -
The Russian presidential influence campaign is poised to propel ad tech into the mainstream
October 12, 2017 • 4 min read