Going Global
U.S. publishers have found growing audience overseas easier than monetizing it. Often, they must retrofit their brands for global audiences when they expand internationally. Some meet this challenge more easily than others.
Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally
To accommodate the global needs of the campaign, Quaker created numerous iterations for Canada and Latin America to reflect the way that consumers in those various local markets use the product.
February 29, 2024
