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Experimental Channels

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    Brands like Infiniti see promise in Apple’s expanded AR tool

    September 12, 2018
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    VR, AR and AI: Inside The Walt Disney Studios’ new 20-person R&D lab

    September 4, 2018
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    USA Today’s Nicole Carroll: ‘We can’t be all things to all people’

    June 13, 2018
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    For all the hype about VR, advertisers are more excited by AR (for now)

    May 2, 2018
  • vr
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    VR is slowly going mainstream, but VR ads are still a long way off

    May 1, 2018
  • Ikea ‘dreams’ of its AR mobile app fuelling online shopping.
    Experimental Channels

    Ikea wants to consolidate its three mobile apps into one

    March 29, 2018
  • Experimental Channels

    Facebook is giving brands better performance data on AR effects

    March 20, 2018
  • vr
    Experimental Channels

    ‘A different model’: Why the BBC centralized its VR team

    February 19, 2018
  • Experimental Channels

    Audi wants to turn its AR app into a personal showroom

    February 6, 2018
  • Experimental Channels

    Island Records sees Facebook AR effects as a way to repair organic reach

    January 24, 2018
  • Experimental Channels

    Facebook is building a team to pitch its AR camera to UK advertisers

    January 16, 2018
  • Facebook’s charm offensive for AR advertisers gathers pace.
    Experimental Channels

    Facebook’s charm offensive for AR advertisers gains speed

    November 14, 2017
  • PepsiCo rates 360-degree videos but don't get carried away
    Experimental Channels

    How Mountain Dew is experimenting with 360-degree video

    November 14, 2017
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