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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Why shoe retailer DSW is turning influencer content into ads

October 13, 2017
The Creator Economy

Influencer marketing is growing up with tighter contracts

September 22, 2017
The Creator Economy

Cheatsheet: How the FTC is cracking down on deceptive influencer marketing

September 19, 2017
The Confessions

Confessions of an Instagram influencer: Brands just want big numbers

September 15, 2017
The Creator Economy

Snapchat warms up to social stars, extending verified accounts to influencers

August 24, 2017
The Creator Economy

Best of the week: Influencer marketing on Facebook is going to cost more

August 18, 2017
The Creator Economy

Influencer marketing on Facebook is about to get more expensive

August 16, 2017
The Creator Economy

Report: Brands are falling for fake Instagram influencers

August 10, 2017
The Creator Economy

How Coltrane Curtis went from MTV VJ to influencer wrangler

July 26, 2017
The Creator Economy

How Adidas is using micro-influencers

July 7, 2017
The Creator Economy

Cheatsheet: How brands can work with influencers

June 22, 2017
The Creator Economy

Influencer marketing is becoming more standardized

June 19, 2017
The Creator Economy

Dove finds the perils of influencer marketing

June 15, 2017

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