Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions. And retail media spans many different industries, from travel to financial services and more.
However, challenges still need to be addressed, such as a proliferation of retail media networks and achieving clarity around ROI.
To accompany the recent State of the Industry report from Digiday and Best Buy Ads, diving into how marketers respond to retail media’s evolution, this new By The Numbers video highlights what our respondents had to say — how they’re grappling with standardized metrics, measurements and insights, adjusting budgets, adopting new technologies and adapting to the evolving retail media landscape.
Watch this video to see:
- The evolving role of retail media within the brand and agency marketing mix
- The methods teams are using to measure retail media’s effectiveness
- The challenges brands and agencies face as retail media matures
- The changes teams are making — and hoping for — to build continued success in the space
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