The new notion of premium

This post is part of the Digiday Partner Program and is brought to you by AdColony.

The mobile revolution has created an incredible opportunity for marketers to reach and engage with their current and future customers. Premium advertisers looking to take advantage of the new opportunities need to seek out high-quality ad executions like HD video aligned with premium, high-quality content. Similarly, premium publishers are on the quest to monetize their content with the best advertising technology possible.

In this video, Nikao Yang of AdColony sits down with Slacker Radio to define premium content and discuss what high-quality mobile video executions look like for advertisers and publishers alike.
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