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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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CMO Strategies

A special research series on where CMOs are investing.

Member Exclusive

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

This installment of our CMO Strategies series features social media and hones in on the key performance indicators marketers monitor and the challenges they face on each social platform.

November 1, 2023

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Member Exclusive

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023
Member Exclusive

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

August 16, 2023
Member Exclusive

CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

June 6, 2023
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    CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

    September 7, 2023
  • Member Exclusive

    CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

    August 16, 2023
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    Q&A: How attention, search and recall are creating more effective video ad metrics

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    CMO Strategies: How retail media has become a growing marketing channel

    July 25, 2023
  • Member Exclusive

    CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

    June 6, 2023

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