Hipsters down! Gawker, Vice tangle in social street fight

“Salaries at Vice Media and the company’s pay rate for contract work were described to us as “a pittance,” “a fucking joke,” and “so low I couldn’t even consider it, it was offensive,” said one Vice employee.

Shortly after, Vice responded, and in the way that only Vice could: “Fuck you and fuck your garbage click-bait journalism,” reads the company’s rebuttal. Calling Gawker a “gossip site that openly traffics in rumor, innuendo, and in many cases straight-up bullshit” Vice denied  Gawker’s claims by pointing to its healthcare benefits, stock-based compensation plan, and entry-level salaries that are “competitive with comparable emerging media companies in the digital space.”

And it wasn’t long before the Gawker-Vice dual became a full-on battle royale. In the hours after the initial Gawker post, media observers, insiders, and employees on both sides into the fray, chiming in defense for both sides.

Vice CEO Shane Smith and Gawker writer Sam Biddle go back and forth.

@samfbiddle you want 400 different salaries? Employment is a market. We pay market if we didn’t no one would work for us. It’s simple.

— shane smith (@shanesmith30) May 30, 2014

We Made Two Of Our Williamsburg Editorial Assistants Go Ass To Ass While Writing This Non-Denial To Gawker (Also They Smoked Jenkem)

— Sam Faulkner Biddle (@samfbiddle) May 30, 2014

Gawker writer Adam Weinstein, on the other hand, gives Vice’s staffers some props.

I love the great work at VICE. Editors and reporters over there are killing it every day. I hope they feel they’re getting their due. — Adam Weinstein (@AdamWeinstein) May 30, 2014

Hamilton Nolan stands by his piece and smacks down Vice’s rebuttal

Vice does not refute any of our sources’ claims in their response, but they do say “fuck” a lot. https://t.co/6ms6V3qR8v

— Hamilton Nolan (@hamiltonnolan) May 30, 2014

Some wisdom from Reuters columnist Jack Shafer and BuzzFeed top dog Ben Smith.

I won that fight with Marty Peretz. RT @BuzzFeedBen: A good aphorism to remember: Don’t get into a mudfight with a pig. — Jack Shafer (@jackshafer) May 30, 2014

Meanwhile, Gawker offers broke Vice employees a job.

And if you’re one of the excellent writers and reporters underpaid at Vice right now, a reminder: Gawker is hiring. — Joel Johnson (@joeljohnson) May 30, 2014