Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban

The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans. 

Digiday+ Research: Video ads are a growing business for publishers large and small

Video advertising's potential rings most true among small publishers, while data points to video advertising already reaching its potential among large publishers — but also not, at the same time.

Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app

Agency clients' spending on TikTok may have hit a plateau, while brand marketers are still searching for the right answer when it comes to how much confidence they should have in the platform.

Media Buying Briefing: Decarbonization efforts struggle to find ‘pre-competitive’ footing

Cooperation and collaboration among the holding companies will be key to establishing standardized approaches to reducing carbon emissions in advertising. Will they be able to do it?

Media Briefing: Publishers’ Q4 earnings indicate the worst is not yet behind them

Publishers’ fourth quarter earnings show nearly all revenue streams are taking a beating.

Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out

This week’s Future of TV Briefing looks at the recent signs of recovery that TV network executives are seeing in the marketplace.

Marketing Briefing: With all eyes on the Silicon Valley Bank collapse, marketers and agency execs assess their risks

Marketers and agency execs say they spent the past weekend analyzing their potential risks and ties to the collapse, a situation that they will continue to closely watch in the coming weeks.

Digiday+ Research: Fewer publishers seek revenue from selling products — even in this economy

Selling products has never been publishers' bread and butter, but it has at least historically been a piece of their revenue puzzle. It turns out, though, that puzzle piece has been getting significantly smaller over time.