Media Buying Briefing: Known’s data, analytics and engineering power wins over new media chief

Known's chief media officer Kasha Cacy feels like she finally found the right agency environment that balances deep-diving data science with sound media and creative strategies

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

In part two of Digiday’s second annual report on the state of ad-supported streaming services, we analyze how advertisers’ preferences match up with the platforms’ offerings. We also examine the challenges advertisers face on ad-supported streaming services and provide a guide to which platforms are right for key advertiser needs.

Media Briefing: Some publishers say payment terms are up to half a year, causing cash flow issues

Most publishers aren't seeing ad dollars roll in for at least 90 days after a campaign ends -- and that's if they're lucky.

Digiday+ Research: So how is that post-cookie prep going, anyway?

Both the buy side and sell side have been preparing to target and measure ads in a post-cookie world. But it turns out they're still only somewhat ready for the death of the cookie.

Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’

For seasoned ad buyers, that there was once again an issue with Facebook that they then had to mitigate was no surprise.

Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more

In part one of Digiday’s second annual report on the state of ad-supported streaming services, we assess what the platforms offer advertisers and consumers, including plans and pricing, audience reach, and ad options and innovations. We also analyze where advertisers spent the bulk of their 2022 ad budgets and where they placed the majority of their ads.

Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

From holding companies to independents and influencer shops, agencies are now actively folding generative AI functions into enterprise and client work.

Digiday+ Research deep dive: Large publishers hedge their bets on subscriptions while small publishers back away

While the bigger players in the media industry still rely heavily on subscription revenue, small publishers are less enthusiastic about subscriptions.