Digiday Research: Third-party data is a big problem in digital ad campaigns

Digiday's research found that unreliable third-party data was the most challenging aspect of using data in digital campaigns.

Digiday Research: 56 percent of brands plan to move more marketing in-house

Digiday surveyed brand executives and found that over half are planning to conduct more of their marketing internally.

Digiday Research: Publishers lag in understanding header bidding

Digiday Research polled publishing executives, and most admitted they could improve their knowledge about header bidding auction models.

The Rundown: Vice is a headwind for digital media hopefuls

In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls.

Digiday Research poll: Facebook’s algorithm change isn’t all bad for publishers

Digiday Research conducted an online survey to see if Facebook's news feed algorithm would help or hurt publishers.

Digiday Research: Communication is at the heart of media transparency problems

Digiday's research found 71 percent of respondents don't believe ads.txt will resolve ad fraud.

Digiday Research: Media buyers question quality of addressable TV targeting

Seventy-five percent of Digiday's survey respondents don't believe that addressable TV will replace digital advertising.

The Rundown: Tough times for publishers

In this week’s Rundown: A challenging year lies ahead for online publishers, and just how big can Amazon's ad business really get?