Digiday+ Member Exclusives
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The ROI of snacks: How companies track the impact of free food in the office
Free food, snacks and beverages are now a staple at many media and marketing-related companies. But for companies picking up the tab for such perks, justifying the expense is more of an art than a science.
January 13, 2020 -
The Rundown: In the media unionization wave, the stakes are rising
Fighting over pay increases is one thing. The next phase of conflict between management and labor in media is about who is in charge.
January 13, 2020 -
The rise of the digital nomad: What it’s like to work remotely while traveling the world
For people with media and marketing jobs, new technology makes this lifestyle feasible. But is being a digital nomad really as glamorous as it seems?
January 9, 2020 -
Digiday Research: 64% of publishing workers say they’re happy
The media world has weathered swift and fierce changes in recent years. But 64% of the publishing executives recently surveyed by Digiday said they were indeed happy at their jobs -- although more men registered contentment than women.
January 9, 2020 -
The Rundown: Marketer FOMO is on full display at CES
Marketers and agency execs can be easily swayed by what's new without taking a moment to ask if that hip, flashy thing is especially needed, especially at events like CES.
January 9, 2020 -
‘There will be pain points’: The hurdles to growth for young streaming ad market in 2020
Measurement, inventory transparency and ad fraud are among the biggest pain points that the streaming ad industry is expected to tackle this year to continue the market's momentum.
January 8, 2020 -
Pitch deck: How Target is pitching its advertising network to retailers
Large national retailers are all trying to grow out their own advertising businesses. Part of that is convincing brands that they have a unique platform that will lead to more sales. Modern Retail obtained Target's pitch deck, which shows how the retailers is positioning itself as a treasure trove of customer data.
January 7, 2020 -
Digiday Research Report: Half of publishing industry workers are concerned with job security
There are a multitude of effects the changes in publishing have had on the industry -- but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the business and benefits affect their satisfaction. Survey respondents were selected from Digiday Research’s proprietary panel, made up of thousands of executives and decision-makers across the media and marketing industries.
January 7, 2020