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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Media
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Future of TV
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1725
Results for ‘global creative’
Brands in Culture
How brands like Wendy’s and the NFL are marketing on Fortnite
February 18, 2019
Marketing on Platforms
Ahead of ad products, TikTok is the hot new app that ad agencies are eyeing
November 28, 2018
Member Exclusive
The Rundown: Why agencies won’t reinvent themselves
August 23, 2018
Member Exclusive
Video Briefing: Netflix doesn’t make all of its own ‘Originals’ — and that’s OK
January 23, 2019
Marketing
‘We have a problem’: Marketers’ annual gathering sees threats everywhere
October 26, 2018
Media
HP wins Brand of the Year at the Digiday Awards
November 14, 2018
Marketing on Platforms
Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage
December 24, 2018
Future of TV
Ad buyers don’t expect many deals at this week’s NewFronts
October 8, 2018
Publishing in the Platform Era
How Facebook is slowly expanding Watch to the UK
October 30, 2018
Subscriptions
With new campaign, the Financial Times is maintaining its Facebook advertising boycott
October 12, 2018
Future of TV
Inside Turner’s 50-person data strategy group
October 8, 2018
Marketing on Platforms
Instagram Stories has become a ‘box to check’ in all Facebook campaigns, buyers say
November 1, 2018
Marketing
With Wunderman Commerce, WPP bets on Amazon services
October 3, 2018
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