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1725
Results for ‘global creative’
Media
News publishers new tactic: Emphasize the good news to lure back coronavirus-weary advertisers
May 20, 2020
Publishing in the Platform Era
‘He knows how to navigate’: New Dow Jones CEO Almar Latour is a former reporter who rose the ranks
May 6, 2020
Member Exclusive
‘The pendulum swings every time’: Just like the last recession, this crisis will stress-test the client ‘relationship’
April 21, 2020
Marketing
Play inside: Sports brands like Nike pivot to encourage social distancing
March 25, 2020
Publishing in the Platform Era
‘Two very, very different companies’: Why CNN’s Great Big Story failed to survive
November 2, 2020
Equality and Opportunity
‘The pressure is on’: Black employees demand change at agencies where ‘white culture’ has been dominant
June 11, 2020
Agency Culture
‘Live with low-level fear’: U.S. ad agencies and immigration lawyers say visa suspension ‘unnerving’ international talent
June 24, 2020
Marketing on Platforms
TikTok is testing a ‘shop now’ button for influencer videos
April 30, 2020
Media
‘An important moment to show up’: How Converse approaches pandemic marketing
April 20, 2020
Media
”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic
August 20, 2020
Marketing
‘We’ve stopped being so strict about brand positioning’: Burger King CMO Fernando Machado on marketing during coronavirus
April 13, 2020
Sponsored
Publishers are paying closer attention to demographic shifts in their audiences
June 29, 2020
Publishing in the Platform Era
U.K. entertainment title Digital Spy looks to use Apple News+ to boost global reach
July 29, 2020
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