VIDEO: Content as Social Object

The height of the search era was probably the publication of the Jeff Jarvis paean, What Would Google Do? The book lavished praise on the search giant, looking for clues in how it remade the world of Web content to remake other industries. But the digital content-discovery world is in the midst of a shift, although it’s unclear how profound it will be. Publishers that were long beholden to Google for nearly all their indirect traffic are seeing creeping percentages of referrals come through social media. This kind of people-based recommendation was a subject of discussion yesterday in our latest installment of Digiday TV, a series that brings together industry thought leaders. This show features former IAC ad chief Peter Horan, Break Media evp of ad sales and partnerships Andrew Budkofsky and Evolve Media president Brian Fitzgerald. See the full 40-minute video here.

Watch live streaming video from digiday at

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.