Short Takes


  • Brands need to start learning how to harness social media data. MarketingWeek
  • Beware, hackers are targeting smartphones. TechEye
  • Google is adding local product availability data to Google Place Pages. Search Engine Land
  • The National Oceanic and Atmospheric Administration is investing in new supercomputers for improved weather and climate forecasting data and making information available to the public through Web portals. Information Week
  • Email marketers need to take data security seriously. ClickZ

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.